Privacy Policy

Effective Date: 01/03/2025

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At Flooring Direct, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website flooringdirect.ie ("Website"). By using our Website, you agree to the terms outlined in this policy. This policy complies with the General Data Protection Regulation (GDPR) and Irish data protection laws.

1. Information We Collect

We may collect the following types of personal information:

• Personal Details: Name, email address, phone number, billing/shipping address.

• Payment Information: Credit/debit card details (processed securely by our payment provider; we do not store your card details).

• Account Information: Username, password, and order history.

• Technical Data: IP address, browser type, device information, and website usage data.

• Communication Data: Messages, inquiries, or feedback you provide when contacting us.​

2. Legal Basis for Processing Data

Under GDPR, we process personal data based on the following legal grounds:

• Contract Performance: To fulfill orders, process payments, and provide customer service.

• Legitimate Interest: To improve our website, prevent fraud, and market relevant products.

• Legal Obligation: To comply with legal and regulatory requirements.

• Consent: When required for marketing communications or cookies (you can withdraw consent at any time).​

3. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfill orders, payments, and deliveries.

• To communicate with you regarding your orders, inquiries, or support requests.

• To improve our website, products, and customer service.

• To send promotional offers and marketing communications (you can opt out at any time).

• To comply with legal and regulatory obligations.

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4. Sharing Your Information

• We do not sell or rent your personal information. However, we may share your data with:

• Service Providers: Payment processors, couriers, and IT service providers who assist in website operations.

• Legal Authorities: If required by law or to protect our legal rights.

• Business Transfers: In case of a merger, acquisition, or sale of assets.

• International Transfers: If we transfer data outside the European Economic Area (EEA), we will ensure appropriate safeguards (e.g., Standard Contractual Clauses, adequacy decisions) are in place.

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5. Data Retention

• We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting requirements. When data is no longer required, it will be securely deleted or anonymised.